We gave Artificial Intelligence a little taste of Milocho to bring to life everything in our imagination.

Using the tools of Midjourney and ChatGPT, we created original and collaborative content for the 1882 social media.

Additionally, the #InteligenciaMilocho campaign included a special action for the music festival 'Buenos Aires Cumbia,' held on March 4th at Madero Boardwalk. In this case, we used Artificial Intelligence to create posters with images representing classic cumbia hits like 'Una Calle me Separa' (Néstor en Bloque), 'Mentirosa' (Ráfaga), 'Yo tomo licor' (Amar Azul), as well as versions of the classic 'viajero' drink made with Fernet 1882.