After 4 years of working alongside the AAP in building the communication for the Triple Crown, we developed the concept 'Coronados de Gloria.' For the 82nd Tortugas Open, the 129th Hurlingham Club Open, and the 129th Argentine Polo Open, we asked people, 'Who will be crowned with glory this year?' and to the polo players, 'What does it take to be crowned with glory?' Creating a campaign that was active throughout the entire 2022 Triple Crown season and sparked interest in the sport from all corners.