Every 4 years, the football family comes together. A world paralyzed by a unique event. A brand that wanted to celebrate this reunion.

In a context where Adidas Global launched its "Family Reunion" campaign, ‟the brand challenged us with how to bring this concept to Argentine culture.

So, we brought together the most relatable Argentine national team with the streamers, influencers, and content creators most relevant at that time.

The result was a production featuring more than 20 celebrities who participated in unique and relevant content for the ongoing conversation. It became Adidas Argentina's top-performing asset of all time, reaching 4 million views in less than 2 days.