"After a campaign where the brand crowned its unwavering support for the country's music and artists, we wanted to go even further. 

This time, with the help of two established artists who are idols in their field, Trueno and Cazzu, we embarked on a journey to discover emerging artists from across the country, giving them the opportunity to open for one of their shows and record one of their songs, all while being able to produce it alongside professionals. La Fábrica was the platform that made all of this possible.

While young talents from all over the country submitted their entries to participate through a specially designed website, we managed to amplify Brahma's mission in music by showing its support through cans designed in collaboration with Trueno, Cazzu, and Tiago PZK, who joined in this phase to further expand the reach of the call."