MONEY HEIST: #CIAOLCDP
"The historical Netflix series bid a final farewell to its audience. Conversations were flooded with emotional comments bidding farewell to 'The Professor's' gang, which is why we wanted to add to the buzz by sending a message that this wasn't the end.
And thus, " #CiaoLCDP" was born, a campaign that played with the word that appeared throughout the series, a word that in its language means both "Hello" and "Goodbye."
With this premise, we said "Goodbye" to the gang but "Hello" to all the symbols that would endure forever, to the Resistance, to the eternal fans, and to everything the fans wanted to cherish.
"#CiaoLCDP" served to provide a sense of relief and recognition to all the people in Latin America who came together under the hashtag to express everything the fans would forever keep from the series."