The first part of the final season of La Casa de Papel stirred the most violent emotions in both characters and fans of the series. That's why, to prepare everyone for its release, we recommended a therapy session to all fans: Putear Therapy.

Junto al psicoanalista latinoamericano más famoso de la actualidad, Gabriél Rolón, fuimos actuando la terapia junto a una fanática para retratar lo que le pasa a cualquiera cuando ve a los antagonistas de la serie intentando frustrar los planes de nuestra banda de atracadores favorita. 

The campaign's capsules and OOH (Out of Home) materials also extended to other Latin American countries such as Mexico, Colombia, and Chile.