As part of 'Black Friday,' for the 'Wednesday Most Black,' we created #BlackWednesday: Deals to Die For.

We created various fake products that were on sale, while Wednesday recommended them for practices worthy of the Addams family. The main idea was to lead users to a video featuring Wednesday herself, where (with her characteristic humor) she referenced that it was all a marketing strategy, and then promoted the premiere of her series, 'Merlina.'

In the video, she mentioned: 'If you've reached this video, I feel sorry for you. You fell for another Black Friday and Buen Fin advertising trick. By the way, of course, these products don't exist. Stop buying things you don't need and go watch the Merlina series, November 23rd. Only on Netflix.' Si llegaste a este video, me siento mal por ti. Caíste en otra treta publicitaria de Black Friday y Buen fin. Por cierto, claro que estos productos no existen, deja de comprar cosas que no necesitas y mejor ve la serie de Merlina, 23 de noviembre. Solo en Netflix.