{"id":26077,"date":"2023-04-11T21:15:01","date_gmt":"2023-04-11T21:15:01","guid":{"rendered":"https:\/\/astilleroagency.com\/?post_type=project&#038;p=26077"},"modified":"2023-06-27T18:23:58","modified_gmt":"2023-06-27T18:23:58","slug":"adidas-ar-x-astillero-reunion-familiar","status":"publish","type":"project","link":"https:\/\/astilleroagency.com\/en\/project\/adidas-ar-x-astillero-reunion-familiar\/","title":{"rendered":"ADIDAS ARGENTINA  X ASTILLERO |    FAMILY REUNION"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#191919&#8243; background_image=&#8221;https:\/\/astilleroagency.com\/wp-content\/uploads\/2023\/02\/Astillero-Background.jpg&#8221; parallax=&#8221;on&#8221; background_last_edited=&#8221;on|phone&#8221; parallax_phone=&#8221;off&#8221; background_size_phone=&#8221;custom&#8221; background_image_width_phone=&#8221;350%&#8221; background_position_phone=&#8221;top_center&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[D-7]<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/astilleroagency.com\/wp-content\/uploads\/2023\/04\/Logos-Astillero-06.svg&#8221; title_text=&#8221;Logos Astillero-06&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;25%&#8221; max_width_tablet=&#8221;30%&#8221; max_width_phone=&#8221;30%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||35px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/astilleroagency.com\/wp-content\/uploads\/2023\/02\/Astillero-04.svg&#8221; title_text=&#8221;Astillero-04&#8243; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; transform_translate=&#8221;0px|-10px&#8221; transform_translate_linked=&#8221;off&#8221; max_width=&#8221;26px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|33|33|66|-2.5|-2|0&#8243; custom_css_main_element=&#8221;display: inline-block;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Hauora Light|||on|||||&#8221; text_text_color=&#8221;#E2D5C9&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1em&#8221; transform_translate=&#8221;0px|-13px&#8221; transform_translate_linked=&#8221;off&#8221; max_width=&#8221;80%&#8221; custom_margin=&#8221;0px|0px||0px|false|true&#8221; custom_padding=&#8221;|||50px|false|false&#8221; animation_style=&#8221;fade&#8221; custom_css_main_element=&#8221;display: inline-block;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>REUNI\u00d3N FAMILIAR<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Hauora Light||||||||&#8221; text_text_color=&#8221;#E2D5C9&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.2em&#8221; max_width=&#8221;80%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||77px|false|false&#8221; custom_padding_tablet=&#8221;|||77px|false|false&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; scroll_blur_enable=&#8221;on&#8221; scroll_blur=&#8221;0|40|60|100|8px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Cada 4 a\u00f1os la familia del f\u00fatbol se re\u00fane. Un mundo paralizado por un evento \u00fanico. Una marca que quer\u00eda celebrar esta reuni\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En un marco donde Adidas Global lanz\u00f3 su campa\u00f1a <span>\u201f<\/span>Family Reunion\u201d la marca nos di\u00f3 el desaf\u00edo de c\u00f3mo llevar este concepto a la cultura Argentina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso, juntamos a la Selecci\u00f3n Argentina m\u00e1s emp\u00e1tica con la conversaci\u00f3n con los streamers, influencers y content creators m\u00e1s relevantes del momento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El resultado fue una producci\u00f3n con m\u00e1s de 20 celebrities que participaron en un contenido \u00fanico y relevante en la conversaci\u00f3n del momento, convirti\u00e9ndose en el asset de Adidas Argentina con mejor performance de todos los publicados, alcanzando 4 millones de views en menos de 2 d\u00edas.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E2D5C9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/SVlFwpsyhtU&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_image src=&#8221;https:\/\/astilleroagency.com\/wp-content\/uploads\/2023\/04\/Copia-de-ASTILLERO_WEB_REUNION_02.jpg&#8221; title_text=&#8221;Copia de ASTILLERO_WEB_REUNION_02&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/astilleroagency.com\/wp-content\/uploads\/2023\/04\/Copia-de-ASTILLERO_WEB_REUNION_03-scaled.jpg&#8221; title_text=&#8221;Copia de ASTILLERO_WEB_REUNION_03&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas ARGENTINA[D-7]REUNI\u00d3N FAMILIARCada 4 a\u00f1os la familia del f\u00fatbol se re\u00fane. Un mundo paralizado por un evento \u00fanico. Una marca que quer\u00eda celebrar esta reuni\u00f3n. En un marco donde Adidas Global lanz\u00f3 su campa\u00f1a \u201fFamily Reunion\u201d la marca nos di\u00f3 el desaf\u00edo de c\u00f3mo llevar este concepto a la cultura Argentina. Por eso, juntamos a la Selecci\u00f3n Argentina m\u00e1s emp\u00e1tica con la conversaci\u00f3n con los streamers, influencers y content creators m\u00e1s relevantes del momento. El resultado fue una producci\u00f3n con m\u00e1s de 20 celebrities que participaron en un contenido \u00fanico y relevante en la conversaci\u00f3n del momento, convirti\u00e9ndose en el asset de Adidas Argentina con mejor performance de todos los publicados, alcanzando 4 millones de views en menos de 2 d\u00edas.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[9],"proyecto_con_video":[],"class_list":["post-26077","project","type-project","status-publish","hentry","project_tag-proyecto-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/project\/26077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/comments?post=26077"}],"version-history":[{"count":5,"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/project\/26077\/revisions"}],"predecessor-version":[{"id":26993,"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/project\/26077\/revisions\/26993"}],"wp:attachment":[{"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/media?parent=26077"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/project_category?post=26077"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/project_tag?post=26077"},{"taxonomy":"proyecto_con_video","embeddable":true,"href":"https:\/\/astilleroagency.com\/en\/wp-json\/wp\/v2\/proyecto_con_video?post=26077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}